CRM is a set of steps to creating, developing, maintaining and optimizing
long-term and valuable relationship between the customers and company in
order to place customer in the center of the company trade.
it is One strategy that be used to gain more knowledge about the needs
and behaviors of customers in order to effective communication.
it is a process or procedure that used to collect more information on the needs
and situation of customers, to develop a stronger relationship with
them so that we can retain our best and most profitable customers.
Payesh CRM Software is a tool for achieving the goals of customer relationship
management technology that some of benefits of usage can be mentioned including establishing a
database of potential / actual customers, mechanization and the
monitoring activities of company in the fields of marketing, sales and
after-sales in form of shaping information and remove the paper forms and
old routine procedures of company,
high-speed access to information, increasing the accuracy and speed of the
tasks,managing tasks,analytical and dynamic reporting of Completed and ongoing activitie ssituations
for decisions making in
management and strategic planing.